Creating a Pitch Is Hard

So we’re creating a pitch to submit to Adult Swim. Before you get too confused, it’s for a video game, not a show. The pitch has to be 2 pages, which seems like plenty. However, for describing something as complicated as a game, it’s surpisingly difficult. We’ve found the trick is to just glaze over everything. It sounds simple I know, but if you’re excited about an idea and want to share that with someone else, your first instinct is to describe all the exciting details. Instead, you’ve got to try to be short and sweet.

Well, there’s a fine line between short & concise and short & confusing. Not only that, it’s a pitch, which means it needs to sell. How to do you explain a game mechanic in a concise way and make it sound exciting? I don’t really think you can. With our pitch, we’ve settled for starting out with a more humorous tone, then transitioning into a clear explanation of the game. Every once in a while, some witty phrases are sprinkled in. Will it work? We’ll find out in about a week.

Does anyone have any pitch experience or advice?

Logo Workness

Even though we’re further down the road with development of both the game and the identity/website, I thought it would be neato to post the “mother ship” pdf of all the logo ideas for the intuition identity. Some are good, some are bad and others are just pieces of a larger good/bad logo; you decide!

Logo Sweetness

We finalized our logo tonight! I think we’re all really happy with it. Man, I just love working on a team. It seemed like we all put our heads together and had some great input and thoughts about making things work. We wanted bright colors and Greg had this pretty sweet green, but unfortunately it didn’t read very well on white when it got really small. So we settled on blue since it seemed to read well on both black and white. Seemingly by coincidence we ended up with something that, when converted to print colors, is pure Cyan! (well, 60% Cyan) So that means it will still print fairly well. Greg totally rocks by the way - he came up with the idea for the circles. I thought it was awesome that there really isn’t any meaning to them at all. I’m sure a lot of people will attach meaning to it after the fact, which should be interesting. I was experimenting with sans-serif fonts and found Myriad Pro Light. In the end, we compromised with Myriad Black. The whole thing really just seems to fit. w00t!